Specifying bathrooms online

Published:  18 February, 2006

Bathroom company Ideal Standard has launched a new web site to enable customers to specify complex projects online. Previously, the sales force spent a long time with customers going through catalogues and working out projects by hand before making a sale.

‘Bluebook online’ is aimed at architects and construction professionals. A new specification tool enables customers to select and configure complex product combinations and output industry-standard documentation and reports. Projects can be stored and managed on the site, with the option of sharing them with other users of the system.

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