Introducing the resolution to rebrand, the association’s president Bob Shelley explained that independent research among members and their clients had revealed a widespread belief that the HVCA name no longer fully reflected the scope of services provided by members, which is ‘now much broader than simply H&V’.

He elaborated, ‘It is clear that clients do not fully recognise the ever-widening range of services our members provide, and, supported by branding and marketing professionals, my fellow officers and I reached the conclusion that as part of a much more comprehensive “Plan for change” and to fully reflect the association’s already broadened footprint, the time was right for the adoption of a new corporate identity.’

This is the third time in its 107-year history that the association has changed its name to reflect the developing character of its membership — the last being in 1963.

Chief executive Blane Judd stresses that the rebranding is just one element in a ‘repositioning’ exercise that would enable the association to provide its members with a wider range of services, enhance its influence on Government and across the wider construction industry, and provide a ‘natural home for all specialists within building and engineering services’.

Blane Judd said, ‘It also acknowledges the increasing clients’ emphasis on an integrated, one-stop-shop approach to the procurement of building-and-engineering services and satisfies their wish for a broader-based organisation that is able to respond to ever-changing requirements.’

Printer friendly version

Email this article to a friend

Bookmark this

---