Bristan positions itself for commercial expansion

Published:  06 July, 2011

Bristan, Sirrus, Gummers
As part of plans to development the commercial market, the Gummers name is being absorbed

Bristan Group is merging the Bristan and Sirrus by Gummers brands to position itself to expand its business in the commercial sector and develop a specification market. The Bristan brand has a 36% share in the trade sector for taps and mixers, but Gummers has only about a 6% market share. The move will see a growing emphasis on taps, showers and control devices, with Sirrus by Gummers products being rebranded as Bristan, although the Gummer name will remain on the end plate of devices such as mixers. Iain Stringer, general manager of Bristan, explains that by developing the commercial sector, the company is looking to its share of that sector from 6 to 15% over the next five years.

The new Britain commercial range includes the vast majority of products from the Gummers range, including capacitance non-touch technologies. The product portfolio includes one of the largest ranges of TMV3-approved mixing valves in the UK

A key target area, explains Iain Stringer, is to develop market share in the hotel sector by appealing to architects and M&E consultants to generate demand through specification.

One benefit of merging the two brands is that customers will no longer have to raise separate orders for Bristan and Gummers products.

The rebranding is supported by a £2 million investment in new-product development, a new specification manual and a new web site (www.specifybristan.com). A specification team has also been formed to work with architects to generate demand through specification.



comments powered by Disqus

Search

Welcome

Welcome to Modern Building Services Online, the web edition of Modern Building Services (MBS) journal and the UK's most popular Building Services engineering site. Modern Building Services covers the entire Building Services Engineering industry. This site contains archived content from the journal, plus web-specific content.

When you go to our digital edition, you can also access the archive of digital editions.
December 2018: DIGITAL EDITION

ARCHIVE OF DIGITAL EDITIONS

Modern Building services has a group
on Linkedin - join us!

Jobs

  • Senior Building Services Engineer

      Invitations are invited from experienced Building Services Engineers to assist in the development of a new division within an established professional practice. The projects will be predominantly with Defence-related and Government establishments but w......

  • Building Energy Management Systems (BEMS) Engineer

      Consistently rated amongst the world's best universities, Imperial College London is a science-based institution with a reputation for excellence in teaching and research. Imperial has one of the largest and most diverse university estate portfolios in......

  • Engineering Technical Assistant

      Consistently rated amongst the world's best universities, Imperial College London is a science-based institution with a reputation for excellence in teaching and research. Imperial has one of the largest and most diverse university estate portfolios in......

more jobs »

Poll

"Is the Building Services industry lagging behind in the implementation of BIM?"