LG is insisting on a business model from potential Art Cool dealers, which includes showrooms, planning, system design, technical and support services and staff trained in dealing with big-spending consumers.
‘We believe that there is an absolutely enormous market of consumers who want an Art Cool air-conditioning system in their homes or at their offices. We also believe, from market research, that the price of an installed Art Cool system is secondary to the quality of the installation and the product — in other words, better margins for everyone in the supply chain.’
Keywords: LG Art Cool
